A recent enhancement to the Empire theme adds some stylish transition effects for storefront features. This was added to versions 5.3.0 and above, so add these to your storefront, update to the latest version of Empire.
"Animations are visual effects within your Shopify theme that aim to improve your user experience when applied to products, pages, and buttons. More simply, they add a level of design that leaves your store feeling more professional. "Read more
What are animations?
Animations are visual effects that serve to make the loading process appear more smooth and graceful. For instance, there is a fade-out animation when removing an item from the cart and some smooth opening and closing sequences to the search bar on desktop.
There are also now load-in animations for home page sections where the content appears in a cascading sequence.
Also, animations in the theme give more clarity for customer interactions. For instance, when you hover over or select a button, the theme responds to this with subtle animations to make the actions clear for the customer.
Can I disable this?
You can disable Animations through the Theme settings.
- Click Customize to open the theme editor
- Open Theme settings, then Animations
- Select Reduce animations