Each of the different offer types includes an Availability section that allows you to specify when the offer is available to your customers. Choose to offer it on the online store or POS (Point of Sale) system if you're using one, or both.
Date and Time Availability:
You can select a start and end date for the offers if you'd like - if you don't select anything, the offer will be available immediately with no end date.
Setting a date and time for your offer type will help free up your time to ensure that the planning has already been taken care of. This is a handy tool if you are planning for different holidays throughout the year (like Valentine's Day, Black Friday / Cyber Monday, etc.). It's also a great way to celebrate milestones for your business where you'd like to offer time-sensitive promotions to your customers.
To get this set up, click on the "start date" field to choose your preferred start date for the offer, then in the "Time" field type in the time that the offer will start.
For example, let's say that the fictional organization Molly's Boots is having an anniversary sale over the weekend of March 23rd 2019. They'll want to select March 23rd from the "Start date" field, and then type in 00:00 as the start time. The end of the sale would be March 24th at 23:59.
Using Customer Tags:
You can use tags to enable/disable offers for certain customers or allow a specific link for certain customers to be able to access and view an offer. This is a great way to encourage and build customer loyalty. If you're not familiar with using customer tags and organizing your customers in the Shopify backend, then head on over to Shopify's documentation on this powerful tool:
If you have set up an offer to be active for a select period of time, and/or to a specific group of tagged customers, then be sure to spread the word about your offers to these customers through your snazzy email newsletters (check out our blog post on making great newsletter campaigns).