Wholesale customers are differentiated from retail customers by the customer tag you add to their account in your Shopify admin. A wholesale customer must be logged in to their tagged account to see wholesale prices.
Choose whether customer accounts are optional or required in the Settings > Checkout page of your Shopify admin. If customer accounts are disabled, wholesale customers will not be able to log in to receive their wholesale prices.
Add a wholesale intake form to your store to gather information about new wholesale customers. All themes include the option to create a page with a contact form template so that customers can email you directly through your website. Add custom fields to the contact form to collect details relevant for your business. For assistance adding a contact form or creating custom fields, you can reach out to your theme developer.
Browse through a selection of premium themes designed by Pixel Union.
If your wholesale customers do not have customer accounts in your Shopify admin, you can send them an invitation to create an account. Once they have completed the account set up, you can add the correct customer tag to their account.
In the Customers section of your Shopify admin, select the customers who are eligible for a wholesale discount that you have created in the app. Add the customer tag to their account to allow them to access their discounted prices.
Only one customer tag can be added per customer account, with the exception of Net Terms tags. Customer tags must be less than 20 characters including spaces.