Startup comes with dozens of hand-picked fonts for your store. Use the Typography portion of the Theme settings to select fonts for your store's Base text, Headings, and more.
Select a font
To assign a font to a text category, select Change below the current font. In this selector, scroll or search through the available fonts. Select the desired font, then choose a font style (e.g. Regular, Italic, Bold).
Adding custom fonts
To add a font not included in Shopify's font library would require some custom code modifications to the theme files that are beyond the scope of Pixel Union's theme support services.