The Rich text section is a flexible feature to help add valuable content to your home page. You can use up to two blocks within each Section.
You can choose between Regular, Wide, and Full width for the Section width to suit what you're looking for.
There are two types of content block in the Rich text section: Text and Page
Choosing the Text block will allow you to enter text directly into a text editor. Then you the text formatting buttons to customize your text. You can make your text Bold, Italics or add a Link . You can also give your section a Heading and adjust it's height, as well, adjust the Text alignment of the content.
If you have more complex content to show in the Rich text section, you can go with a Page block. The Page block allows you to pull in the content from one of your static Pages within the Shopify admin. Just click the Select page button to show a list of the pages you've created and select the one you'd like to display. This block works great if you'd like to utilize the power of a full WYSIWYG editor to customize your text content. Toggle on/off the Show heading setting to display or hide your page's title and use the Heading size setting to adjust it's size.
Note: the Page block is designed to display only the WYSIWYG content of your static page. This means that if you have a static page that's utilizing the Contact page template, it will still only display the WYSIWYG content.