Basic theme setup
This section covers some essentials to get your theme up and running. Customization settings can be found in the sections below.
Select a theme variation
Runway comes packaged with four theme variations that curate the fonts, colors, and general style of your store. Check out our store demos to see the Bold, Warm, Minimal, and Bright variations in action. To select your desired variation, go the Variations section of your theme editor. Click on one of the four theme variations. Then click Save Changes. Please note that switching to a new variation will overwrite your previous style settings. To return the variation to its default state, you can click Reset Theme Variant at the bottom of your theme editor, which will revert any customizations you've made on a theme variant.
Add your first product
To add a product to your store, navigate to Products > Add from your dashboard. At minimum, you'll want to add a product Name, Price, and Category, and then upload a product Image. See BigCommerce's support article on Adding a Product for a full overview of product settings, including brands, product options, and tips on how to take better product photos.
Upload a store logo
Your store's logo provides branding for your site and a clickable link to return to the homepage. The logo will appear in the header and footer of your site.
To replace your store title with a logo image, go to Storefront Design > Design Options and then click the Logo tab.
Select the option to upload an image from your computer. Then choose the image file you want to upload under the Logo Upload section. We recommend an image no larger that 350 x 75 px. Once your image is selected, click Upload Logo Image. If you are unsure whether your image is the right size, enable the Resize Logo option, which will resize your logo automatically, if required.
Set up a carousel
The homepage carousel displays up to five images with a heading, subtitle, and a call-to-action button that can link to any page within your store or an external site. To add images to your Carousel, go to Storefront Design > Design Options and click the Carousel & Social Media tab. Then click on the slide that you’d like to add an image to, and either drag and drop a file to the outlined area or click the Select from your computer link to upload an image. You can re-order the slides by clicking and dragging them to your preferred order. All of the information (the text and links) will be moved along with it.
Supported file types and image sizes
We support JPEG, GIF, and PNG file types, but recommend using JPEG files to ensure a balance between image quality and fast loading-time. We also recommend using images at least 1200px wide. But most importantly, you'll want slide images that are consistent in dimension.
Add carousel text content
Once you’ve uploaded an image, you can add a Heading, Subtitle, and Button Text by typing in the corresponding fields. Then click Save. You can set the URL for the call-to-action button links by either typing the link directly into the Link field or clicking Browse to choose a Product, Category, Brand, Page, or Blog from the Store Linker. Click Insert Link and Save.
Set carousel autoplay time
Along with the Carousel’s content, you can customize the duration that each slide appears on the screen before automatically switching to the next slide. Type the number of seconds between slide changes under the Settings heading on the right-hand side of the same Home Page Carousel Page. Then click Save.
Add a contact page
Our themes have a built-in Contact Page that provides customers an easy way to send a message or question to store merchants without leaving the storefront. From your sidebar control panel, go to Content > Web Pages and then click Create a Web Page at the top of your Pages list. Under Web Site Link, enable the Allow people to send questions/comments via a contact form option. Then, under Web Page Details, enter a name for the Contact page. The Page URL will auto-fill based on the page name. You can also insert content (such as text and images) in the Page Content area that will appear above the Contact Form.
Set up a navigation menu
Your navigation menu will be automatically generated from your create pages, categories, and brands. This menu will appear both in your header and footer. To control which pages are displayed in your menu, go to Content > Web pages. Here, you can deselect the check mark under Visible to hide any pages. Click Save and Exit. You can hide or show categories by going to Products > Product Categories. Under the Visible in menu? column, select or deselect your categories by clicking on the check marks or 'x' marks.
This section covers how to manage and customize your products, categories, and brands.
In your theme editor, select how many Product reviews, Related Products, and Customers Also Viewed Products to display, by using the dropdowns provided.
Product images and layout
When uploading your product images, please keep in mind that they are not cropped in any way. They can be any size but try to keep all products in your shop the same size, or at least the same aspect ratio. This will make for a more attractive product grid. If you have multiple images for your product, you can enable the Slideshow layout under the Products section of your theme editor, which will display your images as a carousel with slider navigation.
Categories, Brands, and Home page
For your category or brand featured image, we recommend using an image both wide and short. The minimum width is 760px and is ideally within the 760 x 260px range. A featured image can only be added to a secondary (child) category. Go to Products > Product categories, select a child category and then upload an image to Category image. For a brand featured image, go to Products > Brands, then select a brand and upload an image to Brand image.
Quick shop provides a pop-up modal for your customers to easily view details and purchase your products without navigating away from the category, brand, or home page. To disable quick shop, use the dropdown in the Products Grids section of your theme editor.
On category and brand pages, a customer can select two or more products to compare them. To get the most out of this feature, we recommend adding as much detail to your individual products.
Customize your store
This section covers how set up theme features and customize the styles and layout of your store.
Typography and colors
In your theme editor, you can customize the fonts and colors of your store front. Under the Typography section, use the drop downs for Body, Heading, Meta, and Button fonts and weights. Under the Colors section, you'll find color options for virtually every element of your store. You can see the changes in real-time within your theme editor's preview.
A favicon is the small graphic that appears to the left of the page title at the top of your browser window. To upload a custom favicon for your store, first create an image 16 x 16px or 32 x 32px in dimension. The image must be saved in ICO, JPG, GIF, or PNG format.
Go to Store Design > Design Options, then click More > Favicon. Click Choose File to select the favicon from your computer. Click Upload Favicon.
Banners allow you to add promotional links and images throughout your store to advertise special deals and discounts to your shoppers. Go to Marketing > Banners to begin. Banners can be added to the Homepage, a specific category or brand, and the results page. Use the rich text editor to add text and links. You can enable your banner or choose to display it between specific dates.
Featured, New, and Popular Products
The featured, new, and popular products sections are automatically displayed on your home page. In your theme editor, under the Home page section, you can use the dropdowns to control how many products are displayed (4, 8, 12) or disable them from being shown.
Recent blog posts
By default, three of your most recent blog posts are displayed on your home page. Under the Home page section of your theme editor, you can control how many posts are displayed (3, 6, 9) or disable them from being shown.
The Newsletter will appear in different places depending on your theme, but its functionality will be the same. To set this up, go to your Marketing > Settings > Email Marketing. Under General Settings, find the Email Integration Settings, and enable the email campaign monitor that you want to use for your Newsletter. Big Commerce supports Constant Contact, iContact, Interspire Email Marketer, and MailChimp. You can still enable Newsletter Subscriptions if your chosen Integration Provider is not on this list. To do this, click the Export Only tab at the top, enter in the number of emails you’d like to export in the Subscriber Count field, and click the Download to CSV file link. This will export all of the subscribers’ emails to a CSV file, which you can then upload to your chosen email campaign platform. You can also click the Delete all subscribers to remove everyone on your newsletter subscription list to start fresh. Make sure that the Allow Newsletter Subscriptions? box is enabled, and click Save.
Post updates on products, upcoming events, and other news in your shop’s built-in blog. Navigate to the Blog settings by clicking on Content > Blog.
Set up a blog
To name your blog, click on the gear icon under the Published tab. Name your blog in the Blog Title field, and set the URL in the Blog URL field. You can also enable or disable Disqus Comments on this page. Click Save Settings to save the Blog name and URL.
Create a blog post
To add a post, navigate back to the main Blog Settings page by going to Content > Blog and click the + icon under the Published tab. Give your post a title in the Title field, write the content and add images in the Body Text Editor, and enter the Author of the blog in the Author field. You can also add tags for each post in the Tags section. To add a tag, type a tag in the Tags field, and hit Enter on the keyboard to separate the tags. To upload an image that will appear as the post’s Thumbnail, choose a file and clicking Upload in the Summary thumbnail image section. You can also customize each post’s URL in the Post URL field, and add a Meta Description to help improve your blog’s SEO. Click Save Draft to save the post without publishing to work on it later, or click Publish to publish the post immediately. Make sure your Blog Visibility is set to On. For your blog featured image, we recommend using an image both wide and short. The minimum width is 1020px and is ideally within the 1020 x 420px range
Social media links
Link your social media profiles to icons on your homepage so customers can keep up to date with your other social platforms.
Go to Store Design > Design Options and click the Carousel & Social Media tab. Scroll down to the Social Media section, and input the your social media profile links to the corresponding icon beside Available Networks. Make sure you include http:// before the link.
You can also re-order your social media links to display in a particular order by clicking on the dotted grid to the left of the icon and dragging it to rearrange the order. Click Save.
The RSS (Really Simple Syndication) page allows your visitor to subscribe to any new content, including new products and blog posts.
The site map page is pre-published and provides a list of all pages of your store.
Shipping and returns
Keep your customers up to date with your Shipping and Returns policy by including a Page dedicated to this information. Big Commerce automatically populates this page with a Shipping and Returns policy. To change it, head to your Content > Web Pages tab, and click on the Shipping and Returns page in the Pages list. Edit the policy already written, or start new by deleting everything in the Page Content area and write your own. You can rename your Page, create a new URL, add or remove it from your Menu by toggling the Navigation Menu on or off, and optimize your Shipping and Returns SEO under the Advanced Options. Click Save.
World-class customer support
Our support staff is committed to helping you solve any problems you encounter along the way. Exceptional, human support matters to us a great deal. Contact us or check our help centre if you need any help at all.