Empire's static pages

Static Pages in Empire

Shopify stores come with a page creation tool, which you can use to generate pages containing information that seldom changes, and that customers will use often, such as an  About page or a Contact page. You can add as many pages as you like to your store under Online store > Pages, and configure where they appear under Online store > Navigation.

There are also a few pages like the Cart page that are generated and populated automatically, but which you can customize by navigating to them in the theme editor and finding their section settings. We'll cover the settings for these below.

Create a new page

From your Shopify admin, navigate to  Online store > Pages. Click the Add page button to open a new page template.


From here, you can enter the  Title and Content in the space provided, as well as set the Visibility and select a Template. Empire comes with two templates: a general page template, and a page.contact template. We'll cover the unique features of each in the following sections.

About page

Online shoppers these days aren't just interested in what they're buying—they're also interested in whom they're buying it from. That's exactly what your about page is for: connecting with your customers, building trust, and establishing your brand.

You can create an about page the same way you would any other page: by going into your Shopify admin, navigating to  Online store > Pages and creating a new page.

Contact page

Adding a contact page to your store is a quick and easy way of engaging your customers. To create a contact page you will first need to create a new page. Scroll to the bottom right of the screen and select  page.contact from the Template suffix dropdown menu. This will create a simple form on the page that will look a lot like the form above.

If you want to change the language used on this page (or the confirmation page that follows it), you can do so by clicking Theme actions in the bottom left and clicking Edit languages.

Cart page

The Cart page is the first page customers see when they begin the checkout process. It shows a summary of the items and quantities they have added to their cart, and a total price. If you're trying to customize elements of the  Checkout, you can access those settings from the Theme settings tab.


If you would like to provide customers with an easy way of returning to your store from the Cart page (besides your logo and header navigation), you can select Show "Continue shopping" button from the Cart page settings. Use the link field below to specify where customers are directed to if they click your "Continue shopping" link.

If you would like customers to be able to append order notes to their orders, select the  Enable order notes text box. This will create a text box at the bottom of the cart page before the subtotal and checkout button. Content submitted in this field can be associated with the order to provide specifications, concerns, etc.

Empire also gives you the option to include a shipping calculator on your cart page—a tool that automatically fetches shipping rates on the cart page of your store, letting customers calculate their fees before completing checkout. This appears as a Calculate shipping link below the subtotal on the Cart page.

You can specify a default country in the Default country field. Note that if a customer is logged in to their account, their default country will already be selected.

Search results page

The search results page displays the store contents that match the keywords provided in the search feature. Empire has a live search function in its header, so any time someone initiates a search query, the results will be presented on this page. You can customize the page by searching for something in the theme editor's preview and then opening up the  Search results page section that appears. 


You can customize the number of products that appear on your search results pages by selecting a number from the Results per page dropdown. If you would like to Show blog posts and pages in search results, confirm that option is selected.

404 page

A 404 error message communicates that the requested page could not be found. If a visitor lands on a page that doesn't exist, a 404 message will show. You can customize these pages by opening a non-existent page in the theme editor. An easy way to do this is to navigate to a collections page, and then add some extra characters to it. Hit enter and you should see the 404 pages section appear under Sections in the sidebar.


By default, Empire provides users with a button to "Continue shopping." You can customize where this button links to by selecting a page from the dropdown or inputting a URL in the Continue shopping button link field.

Password page

If you haven’t yet launched your store, but want to let you visitors know that you’ll be opening soon, you can customize your password protected page. To do this, go to the theme editor and select Password page from the page selector.

Another approach to accessing this page's settings is to add 'password' to the end of the theme editor's URL. Locate the  /editor# piece of the URL and add password to the end.

Your URL should look something like this:


When it does, you should see the Password page section appear under Sections in the sidebar.


There are a few different things you can do to customize your password pages in Empire. First, you can add a Logo image, which will display in the top left corner of the top bar. We recommend using a 200 x 80px .png file.

You can also Enable newsletter signup. Any emails captured here will be stored in Customers found in your Shopify admin. Shopify will segment your purchasers using the tags/tabs along the top. If they have opted in to your newsletter, their email will be displayed under Accepts marketing (you can further hone in on signups by applying the filters "newsletter" and "password page," which will show only users who signed up in the footer or on the password page).

If you want to display links to your social accounts here, you can do that by checking Show social title and Show social icons. If you haven't already done so, you can connect your accounts using the Theme settings options at the bottom.

If you want to customize any of the language on your password page ("Find out when we open" or "Follow us out there) you can do so from Edit languages > Password.