Empire's static pages
Shopify stores come with a page creation tool, which you can use to generate pages containing information that rarely changes, and that customers will use often, such as an About page or a Contact page. You can add as many pages as you like to your store under Online store>Pages, and configure where they appear under Online store>Navigation.
There are also a few pages like the Cart page that are generated and populated automatically, but which you can customize by navigating to them in the theme editor and finding their section settings. We'll cover the settings for these below.
Create a new page
From your Shopify admin, navigate to Online store>Pages. Click the Add page button to open a new page template.
From here, you can enter the Title and Content in the space provided, as well as set the Visibility and select a Template. You'll notice that Empire comes with two templates: a general page template, and a page.contact template. We'll cover the unique features of each in the following sections.
Online shoppers these days aren't just interested in what they're buying—they're also interested in who they're buying it from. That's exactly what your about page is for: connecting with your customers, building trust, and establishing your brand.
You can create an about page the same way you would any other page: by going into your Shopify admin, navigating to Online store>Pages and creating a new page titled "About us" or "Our story" or anything else you want!
Adding a contact page to your store is a quick and easy way of engaging your customers. To create a contact page you will first need to create a new page. Scroll to the bottom right of the screen and select page.contact from the Template suffix dropdown menu. This will create a simple form on the page that will look a lot like the form above.
If you want to change the language used on this page (or the confirmation page that follows it), you can do so by clicking on the ellipsis or "..." dropdown (in the top left corner of the editor, next to your theme name) and clicking through to Edit languages>Contact.
Note that there are no special section settings for the Contact page (i.e. if you navigate to it in the theme editor, no customization settings will appear).
The Cart page is the first page customers see when they begin the checkout process. It shows a summary of the items and quantities they have added to their cart, and a total of how much it will cost them. With Empire, users can also add order notes the seller on this page. If you're trying to customize the Checkout process, you'll access those settings from the General settings tab.
If you would like to provide customers with an easy way of returning to your store from the cart page (besides your logo and header navigation), you can select Show "continue shopping" button from the cart page settings. Use the link field below to specify where customers are directed to if they click your "Continue shopping" link.
If you would like customers to be able to append order notes to their orders, click Enable order notes text box. This will create a text box at the bottom of the cart page before the subtotal and checkout button.
Empire also gives you the option to include a shipping calculator on your cart page—a tool that automatically fetches shipping rates on the cart page of your store, letting customers calculate their fees before completing checkout. This appears as a Calculate shipping link below the subtotal on the cart page.
You can specify a default country in the Default country field. Note that if a customer is logged in to their account, their default country will be selected.
Search results page
The search results page gets its name from the fact that it is, in fact, where search results appear. Empire has a live search function in its header, and any time someone initiates a search query, the results will be presented on this page. You can customize the page by searching for something—anything!—in the theme editor and then opening up the Search results page section that appears.
You can customize the number of products that appear on your search results pages by selecting a number from the Results per page dropdown. If you would like to Show blog posts and pages in search results, ensure that option is selected.
A 404 error message is intended to communicate that the requested page could not be found. If a visitor lands on a page that doesn't exist, a 404 message will show. You can customize these pages by opening a non-existent page in the theme editor. An easy way to do this is to navigate to a collections page, and then add some extra characters to it. Hit enter and you should see the 404 pages section appear under Sections in the sidebar.
By default, Empire provides users with a button to "Continue shopping." You can customize where this button links to by selecting a page from the dropdown or inputting a URL in the Continue shopping button link field.
If you haven’t yet launched your store, but want to let you visitors know that you’ll be opening soon, you can customize your password protected page. To do this, go to the theme editor and open any page. Then locate the
/editor#/piece of the URL and add to it:
Your URL should look something like this:
When it does, you should see the Password page section appear under Sections in the sidebar.
There are a few different things you can do to customize your password pages in Empire. First, you can add a Logo image, which will display in the top left corner of the top bar. We recommend using a 200 x 80px .png file.
You can also Enable newsletter signup by selecting that option. Any emails captured here will be logged under Customers in your Shopify admin. Shopify will segment your purchasers using the tags/tabs along the top. If they have opted in to your newsletter, their email will be displayed under Accepts marketing (you can further hone in on signups by applying the filters "newsletter" and "password page," which will show only users who signed up in the footer or on the password page).
If you want to display links to your social accounts here, you can do that by checking Show social title and Show social icons. If you haven't already done so, you can connect your accounts using the General settings options at the bottom.
If you want to customize any of the language on your password page ("Find out when we open" or "Follow us out there) you can do so from Edit languages>Password.