Empire's blog and article pages

Your Shopify store comes with a powerful built-in blogging engine. Blogs are great for content that you can update regularly. While many stores maintain only one, some feature multiple blogs to better categorize content.

All your blogging is done through the Shopify admin (to get your Shopify blog up and running, see  their instructions), but when it comes to customizing how your blog displays, that is controlled through the theme editor. 

Blog pages

Your blog page provides users with an index of your blog posts. Some stores choose to rename this page 'News' or 'Journal'. 

To access the settings for these pages, navigate to your blog in the theme editor and then click  Blog pages under the Sections tab.


Empire offers a number of ways to customize your blog pages. You can:

  • Show RSS link in header. This allows users to "subscribe" to a stripped-down version your content in an RSS reader.
  • Show date published. Enable to show the date published above the post title.
  • Show post author. Enable to show the post author's name beside the date (also above the post title).
  • Show post excerpt. This shows an excerpt of your post on the blog page. You can customize the text that appears from the blog post editor in your Shopify admin.
  • Set a Highlighted post. This unique option unique to Empire allows you to showcase a recent, popular, or important post at the top of the first blog index post. You can select any post from any blog using the Set highlighted post dropdown menu. If you need to make some changes before giving it priority treatment, you can use the Edit article shortcut.

  • Set the Posts per page. Empire allows you to display 6, 9, or 12 posts per blog page.

Article pages

Every time you publish a new article (or post) to your store's blog, Shopify will generate a new page and URL for it. To access the settings for these pages, navigate to any blog post in the theme editor and then click Article pages under the Sections tab.


Empire offers a number of ways to customize your article pages. You can:

  • Show date published. This shows a date stamp at the top of your each article.
  • Show post author. This shows the post author's name at the top of each article (beside the date, if enabled).
  • Use share buttons. This adds append a small series of social icons to the bottom of each of your posts, allowing readers to share your posts on Facebook, Twitter, Google+, and Pinterest. They'll look like this and display to the right of your articles.

Back to top ↑

Next article:

Empire's static pages