Startup's static pages

Shopify stores come with a page creation tool, which you can use to generate pages containing information that rarely changes, and that customers will use often, such as an  About page or a Contact page. You can add as many pages as you like to your store under Online store>Pages, and configure where they appear under Online store>Menus.

There are also a few pages like the Cart page that are generated and populated automatically, but which you can customize by navigating to them in the theme editor and finding their section settings. We'll cover the settings for these below.

Create a new page

From your Shopify admin, navigate to  Online store>Pages. Click the Add page button to open a new page template.


From here, you can enter the  Title and Content in the space provided, as well as set the Visibility and select a Page template. You'll notice that Startup comes with three templates: a general page template, a template, and an template. We'll cover the unique features of each of them in the following sections.

About page


Online shoppers these days aren't just interested in what they're buying—they're also interested in who they're buying it from. That's exactly what your about page is for: connecting with your customers, building trust, and establishing your brand.

You can create an about page the same way you would any other page: by going into your Shopify admin, navigating to  Online store>Pages and creating a new page titled "About us" or "Our story" or anything else you want!

Contact page

Adding a contact page to your store is a quick and easy way of engaging your customers. To create a contact page you will first need to create a new page. Scroll to the bottom right of the screen and from the Template dropdown menu. This will create a simple form on the page that will look something like this:

startup-contact-formYou can add a Title and Content above the form in the page editor screen.

FAQ page


Startup comes with a nifty FAQ page template that uniquely styles your page in a visually-appealing Q&A format.

Start by creating a new page in your Shopify admin and calling it FAQ (or whatever you wish). Select the page.faqfrom the Templates dropdown, then click Save. Before you leave your admin, be sure to add it to the navigation menu where you'd like it to appear.

Next, open the theme editor and navigate to the FAQ page. If you have your  Sections tab open, you'll notice an FAQ section block appear. Click on it.

We've pre-populated the first three blocks with questions that are commonly included on store FAQ pages. You can use these, edit them, or create your own by clicking  Add frequently asked question. There is no limit to the number of questions or answers you can add to this page template.

Cart page


The Cart page is the first page customers see when they begin the checkout process. It shows a summary of the items and quantities they have added to their cart, and a total of how much it will cost them. In Startup, users can also add order notes the seller on this page. If you're trying to customize the Checkout process, you'll access those settings from the General settings tab.


Enabling  Show names of vendors will do exactly as advertised.

Enabling Order notes will create a text box at the bottom of the cart page where customers can add "special instructions" about their order.


Startup also gives you the option to Enable shipping calculator—a tool that automatically fetches shipping rates on the cart page of your store, letting customers calculate their fees before completing checkout. Click Enable to activate it, then enter a Default country in the box below. Note that if a customer is logged in to their account, their default country will be selected.