Getting started with Startup
New to Shopify?
If you're setting up a Shopify store for the first time, visit the Shopify help center for a full overview of the platform.
Getting Started: Shopify Basics covers the essentials for getting your store up and running–including adding products, setting up collections, and creating a blog. These components of your Shopify store are best to have in place before customizing your theme, but can be adjusted and expanded after.
Upload your new theme
If you purchased the theme directly from Shopify, your theme will be automatically installed when you log into your Shopify admin.
If you purchased your theme from pixelunion.net, you'll receive your theme as a .zip file named something like
Once you've downloaded the theme file, go to your Shopify admin dashboard and navigate to Online Store > Themes. Then click Upload theme, and select your theme file from your computer and click Upload.
Your new theme will show up below your current theme. At this point, it is installed, but not published.
Next article: Using the theme editor with Startup