Launch's general settings

The General settings tab (located to the right of the Sections tab) lets you make global changes to the look and feel of your store, including typography, text and background color, as well as links to your social media accounts. Here's the nitty-gritty on everything you'll find there.


Virtually every color in Launch is customizable, with clear self-explanatory names in the settings. Click on a swatch to edit the colors. A popup with a color selector will appear, which allows you to adjust and experiment with custom colors.


The checkered box on the left signifies "transparent," while the box to the left represents the color you've selected. You can also enter a specific color hex code in the bottom right corner if you wish.


Launch comes with dozens of hand-picked fonts for your store. Custom fonts can be set for your store’s  Body text, Store title, Headings, and Button text using the corresponding dropdown menu.

To add (or remove) emphasis to/from certain sections of text, use the Weightdropdown to set the text to Bold or Light.

Featured product

The  Featured product is the product that will be used for both the Product focus and Product goal sections. You must set it here before you can add either of these sections to either your homepage or your product pages.


Select the product you want to feature from the  Product dropdown at the top.

The dropdown menus at the bottom pertain only to setting up the layout of your featured product sections on its product page. You can opt to use one or none or both of these features. The  Product focus feature allows you to display the core highlights of your product using an image and up to four text sections with icons, while the Technical specifications feature displays all the fine-grained details about your product in an accessible, visually-appealing way. For more information, see the Product page documentation.

Product goal

The Product Goal section displays the progress of a campaign, tracking your product sales in real-time. When you Enable this section, it can appear in three places: as a section on your homepage, as a section on your product page, and as a banner at the top of every page that isn't your homepage. Here's a taste of what it looks like on the homepage:


Pro tip: You should set your  Featured product before you set your Product goal. Otherwise, none of this is going to show in your store!

Once that's done, you can navigate back to  General settings>Product goal and check the Enable box at the top. Then select your Background style (Light, Color, Gradient, and Default), and input your Button text and Estimated delivery text. The button will link to the product page of the Featured product you've set. It will also be used as the add-to-cart button on the product page.

In the next section, you'll add your  Starting quantity and Goal quantity. To start your progress at 0%, enter a Starting quantity equal to your featured product's current inventory. If you have already made pre-sales, enter a number higher than your featured product's inventory to account for the progress you've made. Your Goal quantity is the number of sales/pre-orders you'd like to make before funding is completed. If you want your product goal to show units sold instead of money raised, you can check the Show product goal as quantity box.

At the bottom, you'll set the  End date and time for your goal. Note that the mm/dd/yyyy hh:mm format is required. This will be used for the countdown on both the featured product's product page and the banner (which is displayed on every page except the homepage). Here's how it looks on the product page:


And that's it! You've successfully configured your  Product goal. Look at you go!

Social media


Launch supports social icons for Facebook, Twitter, Google+, Pinterest, Instagram, Vimeo, and YouTube. Simply enter in your account URL in the relevant Account field and the social icons will automatically appear in your sidebar. You can also enable your blog's RSS feed here.

The links to your accounts will display in your footer, but  only if you've added a Social media links block to your footer content under the Footer section settings.


Shopify works in virtually every country and every currency. With Launch, you can cater to international customers with a currency converter that displays as a dropdown menu in the header of your store. This allows customers to dynamically update their prices throughout your shop.


After enabling the converter by checking Enable currency conversion, you can choose which currencies are supported and how they're displayed.

Under  Format, you can choose whether or not to display the currency acronym on product and collection pages (e.g. $10.00 CAD vs. $10.00).

Under  Supported currencies, you can select which currencies you want to allow users to display when browsing your store. Be sure to use the country's ISO currency code, and separate each with a space. Note that exchange rates used by Shopify are refreshed twice a day based on rates at

You'll also set the  Default currency on this page. This is the currency that will display when a user first lands on your site, i.e. before they have had a chance to use the currency customizer. This is different from your store's Operating currency, which is the currency you use to process orders. You can set your operating currency in the Shopify admin under Settings>General>Standards and formats.


A favicon (also known as a  website icon, tab icon, or bookmark icon) is a small icon that represents your website and provides a shortcut to it wherever the icon appears. There are a whole bunch of sites that can help you generate a favicon for your store, or you can create your own.

Once you have an image you want to use, upload it under the Favicon setting of the theme editor. You can also select an image from your media library.


Under the  Checkout section of the theme editor, you can add custom banner images, logos, and backgrounds, as well as customize the fonts and colors used throughout the checkout process.


The banner is the top section of the checkout screen where your store name appears. By default, it is transparent (or whatever color your store’s background is) however you can customize it by uploading a customBackground image. We recommend uploading an 1000 x 400px image.


If you want to add your store’s logo to the checkout page, simply upload a Custom image. You can use your storefront logo or you can upload a different one instead. You can also define the Position and Logo size by making a selection from the bottom two menus.


The main content area is the left side of the checkout screen where a user inputs their email and shipping address. If you’d like to use a custom background here, upload an image or use the color picker to select a background color. You also have two options for the color of the  Form fields—white or transparent.


The order summary is the right side of the checkout screen where customers can review the details of their order. You can either upload an image or use the color picker to select a background color.


You can customize both the  Headings and Body font of the checkout screen by selecting fonts from the appropriate dropdown menu.


You can customize the colors that appear on the checkout page under Colors. You can see which areas correspond to each section (Accents, Buttons, and Errors) by watching how changes are processed in the preview screen.

You can customize more of the checkout settings from the Shopify admin.