Launch's static pages

Shopify stores come with a page creation tool, which you can use to generate pages containing information that rarely changes, and that customers will use often, such as an  About page or a Contact page. You can add as many pages as you like to your store under Online store>Pages, and configure where they appear under Online store>Menus. Some of these pages come with additional customization options in the form of sections, which will appear under Sections when you navigate to them in your store.

There are also a few pages like the Cart page that are generated and populated automatically, but which you can customize by navigating to them in the theme editor and finding their section settings. We'll cover the settings for these below.

Create a new page

From your Shopify admin, navigate to  Online store>Pages. Click the Add page button to open a new page template.


From here, you can enter the  Title and Content in the space provided, as well as set the Visibility and select a Page template. You'll notice that Launch comes with four templates: a general page template, a template, a page.faq template and an page.faq template. We'll cover the unique features of each in the following sections.

About page


Online shoppers these days aren't just interested in what they're buying—they're also interested in who they're buying it from. That's exactly what your about page is for: connecting with your customers, building trust, and establishing your brand.

To create an about page you will first need to create a new page. Scroll to the bottom right of the screen and select  page.about from the Template dropdown menu. The unique thing about this page template is that it allows you to include the images, names, and job titles of up to six team members if you wish. It looks like this:


Once you've added your  Title and Content to your page, click Save, and navigate back to the theme editor. With the Sections tab open, click on the page you just created in the preview screen, and you will see a new section option open on the left side of the editor: Team members. Note that this is a static section (it's "stuck" between your page content and newsletter section) and cannot be moved.


Start by selecting a  Background style for your Team members section. Then, select the number of Team members per row you want to display (2, 3, or 4) and add a Heading and Subheading (optional).


Click  Add team member to begin. Here, you'll upload an Image (we recommend 630 x 630px .png file) and input the Name and Job title of each team member. Repeat for up to six team members, and you're done!

Contact page

Adding a contact page to your store is a quick and easy way of engaging your customers. To create a contact page you will first need to create a new page. Scroll to the bottom right of the screen and from the Template dropdown menu. This will create a simple form on the page that will look something like this:


Contact form

In the theme editor, navigate to the page you just created and click the Contact form block that appears under Sections. Here, you can select a Background style (Light, Color, Gradient, and Default).


Launch also gives you the option of including a Google map on your contact page, which can be useful if you have a brick-and-mortar location, or just want to include a good-looking map in your page. It looks like this and will appear directly below your contact form:


To get it up and running, just navigate to your  Contact page in the theme editor and click on the Maps block that pops up under Sections.

Begin by checking the  Enable box at the top. Then enter your Location Title. This will appear in the popover above your location on the map (ours is set to "PIXEL UNION" in the example above).

Next, enter your  Address and API key. You'll need to click the link to generate your API key, but it's super easy. Just click the blue Get a key button, choose Create a new project and then Create and enable API. Then all you have to do is copy the key that generates and paste it into the theme editor. Bada bing, bada boom, you've got a map!

FAQ page


Launch comes with a nifty FAQ page template that uniquely styles your page in a visually-appealing Q&A format.

Start by creating a new page in your Shopify admin and calling it FAQ (or whatever you want). Select the page.faqfrom the Templates dropdown, then click Save. Before you leave your admin, be sure to add it to the navigation menu where you'd like it to appear.

Next, open the theme editor and navigate to the FAQ page. If you have your  Sections tab open, you'll notice an FAQ section block appear. Click on it.


You can set the  Background style of your FAQ page in the same way you can many other sections in Launch. There are four options: Default, Light, Color, or Gradient.You can change the colors associated with each in under General settings>Color in the theme editor.


We've pre-populated the first three blocks with question and answers that are commonly included on store FAQ pages. You can use these, edit them, delete them, or create your own by clicking  Add FAQ. There is no limit to the number of questions or answers you can add to this page template.

Cart page


The Cart page is the first page customers see when they begin the checkout process. It shows a summary of the items and quantities they have added to their cart, and a total of how much it will cost them. With Launch, users can also add order notes the seller on this page. If you're trying to customize the Checkout process, you'll access those settings from the General settings tab.


Enabling Order notes will create a text box at the bottom of the cart page where customers can add special instructions to their order.


Launch also gives you the option to include a shipping calculator on your cart page—a tool that automatically fetches shipping rates on the cart page of your store, letting customers calculate their fees before completing checkout. Click  Enable to activate it, then enter a Default country in the box below. Note that if a customer is logged in to their account, their default country will be selected.