Launch's static pages

Shopify stores come with a page creation tool, which you can use to generate pages containing information that seldom changes, and that customers will use often, such as an About page or a Contact page. You can add as many pages as you like to your store under Online store > Pages, and configure where they appear under Online store > Menus. Some of these pages come with additional customization options in the form of sections, which will appear under Sections when you navigate to them in your store.

There are also a few pages like the  Cart page that are generated and populated automatically, but which you can customize by navigating to them in the theme editor and finding their section settings.

Create a new page

From your Shopify admin, navigate to  Online store > Pages. Click the Add page button to open a new page template.

Enter the Title and Content in the space provided, as well as set the Visibility and select a page Template. You'll notice that Launch comes with four templates: basic page,, page.faq, and page.about

About page

Online shoppers aren't just interested in what product they're buying–they're also interested in the people selling it. And that's exactly what the About page is for: connecting with your customers, building trust, and establishing your brand.

After adding a new page, scroll to the bottom right of the screen and select page.about from the Template dropdown menu. This page template allows you to include the images, names, and job titles of up to eight team members.

Once you've added your Title to your About page template, click Save, and navigate back to the theme editor. With the Sections tab open, open the page via the page selector dropdown, a new section option will appear in the settings titled Team members. Note that this is a static section, fixed between your page content and Newsletter section, so it cannot be moved.


Start by selecting a Background style for your Team members section. Then, select the number of Team members per row you want to display (2, 3, or 4). The appearance of the blocks will adjust depending on which value is selected.

Then, add a  Heading and Subheading. These are optional, but encouraged for search engine optimization (SEO).


Click Add team member to begin. Here, you'll upload an Image. This image should be 630px by 630px PNG file ideally, but can be larger–the key here is that the image is square in aspect ratio. Once this has been uploaded, input the Name and Job title of each individual included. Repeat for up to eight team members.

Contact page

Adding a Contact page to your store is a quick and effective way to engage directly with your customers. To create a Contact page, select Add page in the Pages admin. Scroll to the bottom right of the screen and select from the Template dropdown menu, then Save. By assigning this template to the page, a Contact form is added automatically. If you want to add text or images to accompany the Contact form, you can include additional Content.

Contact form

In the theme editor, navigate to the new Contact page via the page selector dropdown, then click Contact form under Sections in the left sidebar. Select a Background style (LightColorGradient, and Default).


Launch's Contact page template features an optional Google Map. This can help customers locate you if you have a brick-and-mortar storefront, for instance, or provide a sense of geography for shipping concerns. When enabled, this feature will appear directly below your contact form.


To enable the Map, navigate to your Contact page in the theme editor using the page selector dropdown, then click on the Map block under Sections.

Begin by checking the Enable box at the top. Then enter your Location title. This will appear in the label above your location pin.

Next, enter your Address and Google Maps API key. To retrieve your API key, follow the steps detailed in this article. Once the generated key has been copied to the remaining Map field, confirm the accuracy of the Map and Save.

FAQ page

Launch 's FAQ template presents frequently asked questions and answers in a visually-appealing and accessible layout. 

Add a new page in your Pages admin. Add a Title, then select page.faq from the Templates dropdown, then click Save. Before you leave your admin, be sure to add it to the navigation menu where you'd like it to appear.

Next, open the theme editor and navigate to the FAQ page. If you have your  Sections tab open, you'll notice an FAQ section block appear. 


You can set the  Background style of your FAQ page in the same way you can many other sections in Launch. There are four options: Default, Light, Color, or Gradient.You can change the colors associated with each in under Theme settings > Colors in the theme editor.


We've pre-populated the first three blocks with question and answers that are commonly included on store FAQ pages. You can use these, edit them, delete them, or create your own by clicking Add frequently asked question. You can feature up to 20 pairs of questions and answers in this template.

Cart page

The  Cart page is the first page customers see when they begin the checkout process. It shows a summary of the items and quantities added to their cart, and a total of how much it will cost them. With Launch, users can also add order notes the seller on this page. If you're trying to customize the appearance of the Checkout process, those settings can be configured via the Theme settings tab.


Enabling  Order notes will create a text box at the bottom of the cart page where customers can add special instructions to their order. You can modify the title and placeholder text content of this feature through the Edit languages settings.


Launch also gives you the option to include a Shipping calculator on your cart page—a tool that automatically fetches shipping rates on the cart page of your store, allowing customers to calculate these fees before completing checkout. Click Enable to activate it, then enter a Default country in the box below. Note that if a customer is logged in to their account, their default country will be selected.

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