Getting started with Launch

Launch's full-width slideshow in Fresh demo home

New to Shopify?

If you're setting up a Shopify store for the first time, visit the Shopify help center for a full overview of the platform.

Getting Started: Shopify Basics outlines the essentials for getting your store up and running, including adding products, setting up collections, and creating a blog. Once you've got these things set up, you'll be in a good position to start customizing your theme.

Upload your new theme

If you purchased the theme directly from Shopify, your theme will be automatically installed when you log into your Shopify admin.

If you purchased your theme from, you'll receive your theme as a .zip file named something like

Once you've downloaded the theme file, go to your Shopify admin dashboard and navigate to Online Store > Themes. Click Upload theme, then select your theme file from your computer to Upload.

Upload theme window with Launch loaded

Your new theme will show up below your current theme. At this point, it is installed, but not published. You'll want to customize the theme before publishing, so navigate to Customize and check out the next article.

Next article: Using the theme editor with Launch