Getting started: Shopify basics

Before you dive into customizing your theme, there are some core components that you'll need to set up in your Shopify admin.  Here, we'll cover some basic Shopify settings that will give your store a firm foundation and allow you to make the most of what our themes have to offer. We also recommend checking out Shopify's help manual for a full overview of how to use their platform.

Add a product or two (or more!)

All Pixel Union themes are equipped to house large product collections, but some of them are also specially designed for single products (for example, Launch).

In any case, the process of adding a product remains the same. To get started, go to  Products > All products within you Shopify dashboard. Then click the Add product button on the right side of your screen.

At a minimum, you'll want to add a title, description, images, and price for your products.

Title and description


The product title is what your customers will see on your store.

Write a title long enough to be meaningful to your customers but short enough so as not to overwhelm your customer or the page. Any important info that doesn't fit in the title can be written in the description.

The product description is displayed on product pages. Shopify has some great tips on how to write product descriptions that sell.


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Shopify suggests your product photos be at least 1024 x 1024 pixels and no more than 2048 x 2048 pixels (for square product photos).

We'd also recommend that your product photos be saved as a  .jpg — other formats like .png can slow down your load times, whereas jpegs are compressed for an ideal balance between file size and image quality.

Bulk upload

While you can upload product images one by one as you add new product pages, you can also head to the Admin > Settings > Files section of your Shopify dashboard and use the bulk upload tool to upload many product images at once, then add them to the appropriate products later. The Shopify Manual has all the details for you.



Shopify allows you to add different variants of products — say, different colors or sizes of one product. These product variants will be displayed in a dropdown on the product page.

Scroll down to the  Variants section of the product edit page and click Add variant.

You'll need to add an option name and option values. The option name designates the kind of variation (size, color, etc.) and the option values designate the specific variation (large, yellow, etc.)

For example, "Color" would be the option name, and its option values would be "Red, Blue, Yellow".

Price and Inventory

Finally, you'll want to enter in the product's price and your inventory levels.

Shopify can automatically track you inventory for you. In the Inventory section, click the Inventory policy drop-down menu and select the option Shopify tracks this product's inventory.

If you have a product without variants, update the price under  Pricing.

If you have product variants, you'll need to update their price under  Variants:

Create some collections

Collections are used to organize your products according to type (e.g. Shoes, Socks, Summer Sale items, etc.), allowing your customer to easily explore your products.

From your Shopify admin, click Products > Collections > Create collection (the last one is a button on the right hand side of your screen).

Title and Description

The title is the only mandatory field. Name your collection, e.g. "Shoes".

Type a description for your collection. This will be visible when your collection is displayed on your website.

Collection image

The collection image may be displayed on your home page or the collection page. Click Choose image to upload one of your own images for your collection.

Conditions (Select Products)

Manually select products

To manually add products, click Add products in the  Products section.
Add products button new In the Add products drop-down list, click on each product that you want to add to your collection:
Products dropdown new

Automatically select products

In the Conditions section, click Automatically select products based on conditions. Use the dropdowns to set the condition(s) that a product must match to be added to the collection. For example, you can create a collection for all products that contain the word "shirt" in their title.

Create pages

Shopify stores come with a web page creation tool, which you can use to generate static pages.

From your Shopify admin, go to  Online Store > Pages.

About Us

Shopify has default "About Us" page made for your, with some tips on how to tailor your own. Click on the post title to edit the page to your liking, then click  Save.

Contact Us

You may also want to add a contact page. Start by going back to  Pages. Then click Add page. On the right-hand side, you'll see a box titled Templates. Use the dropdown to set the template to This will add a contact form on the page for your visitors to get in touch. Now, simply add a title and some content. Then click Save.

Set up a blog

Shopify has a great built-in blog, which we believe is a really powerful tool for your ecommerce business.

Go to  Online store > Blog posts from within you Shopify dashboard. By default, Shopify as a pre-existing Blog create for you called "News".

Click  Manage blogs in the header to either edit the News blog or create a new one.

Once you've selected which blog you want to edit, click add blog post.

Add a title, content, and a featured image. The featured image will be displayed around your site and on the blog index.

We also recommend adding an excerpt. Click  Add excerpt under the content field. The excerpt will be shown when your blog posts are featured on the home page or blog index. We suggest you either create a short summary of the post (~50 words) or paste in the first ~50 words of the post.

Once you're all done, toggle the option to make your post Visible to publish it, then click Save.