Fortune Theme Manual

See Fortune's Release Notes

Basic theme setup

This section covers some basic settings to get your theme up and running. Customization options and advanced settings can be found in the sections below.

Select a theme variation

Fortune comes packaged with four theme variations that curate the fonts, colors, and general style of your store. Check out our store demos to see the Minimal, Bright, Contrast, and Highlight variations.

Select your desired preset under the Variations section of your theme editor. Please note that switching to a new variation will overwrite your previous settings. You can, however, click Reset Theme Variant at the bottom of your theme editor.

Please note that the carousel's text colour is handled separately under  Marketing > Home Page Carousel, and will need to be manually changed to fit the theme variation.

Add your first product

To create your first product, navigate to Products > Add from your dashboard.

At minimum, you'll want to add a product Name, Price, and Category, and then upload a product Image.

We recommend using .png format for your product images and, if possible, to have 30 - 50px of white space between the product item and the edge of the photo.

See Bigcommerce's support article on Adding a Product for a full overview of product settings, including brands, product options, and tips on how to take better product photos.

Upload a store logo

Your store's logo provides branding for your site and a clickable link to return to the homepage. The logo will appear in the header and footer of your site.

If you want to replace your store title with a logo image, go to Store Design > Design Options and then click the Logo tab.

Select the option to upload an image from your computer. Then choose the image file you want to upload under the Logo Upload section. We recommend an image no larger that 350 x 75 px. Once your image is selected, click Upload Logo Image.

If you are unsure whether your image is the right size, enable the Resize Logo option, which will resize your logo automatically, if required.

Set up a carousel

The homepage carousel displays up to five images with a heading, subtitle, and a call-to-action button that can link to any page within your store or an external site.  To add images to your Carousel, go to Store Design > Design Options and click the Carousel & Social Media tab.

Then click on the slide that you’d like to add an image to, and either drag and drop a file to the outlined area or click the Select from your computer link to upload an image.

You can re-order the slides by clicking and dragging them to your preferred order. All of the information (the text and links) will be moved along with it.

Supported file types and image sizes

We support JPEG, GIF, and PNG file types, but recommend using JPEG files to ensure a balance between image quality and fast loading-time. We also recommend using images approximately 1500  x 600px or 1500 x 800px. But most importantly, you'll want slide images that are consistent in dimension.

Add carousel text content

Once you’ve uploaded an image, you can add a Heading, Subtitle, and Button Text by typing in the corresponding fields. You can also customize the color of each section of text by clicking the white box to the right of each text field. Choose a color from the pop-up Color Wheel, and then click Save.

You can set the URL for the  call-to-action button links by either typing the link directly into the Link field or clicking Browse to choose a Product, Category, Brand, Page, or Blog from the Store Linker. Click Insert Link and Save.

In your theme editor, you can select the Carousel font size and text justification (left or centred) to ensure the content aligns perfectly with your images.

Set carousel autoplay time

Along with the Carousel’s content, you can customize the duration that each slide appears on the screen before automatically switching to the next slide. Type the number of seconds  between slide changes under the Settings heading on the right-hand side of the same Home Page Carousel Page. Then click Save.

Carousel Image Height

Under the  Home Carousel section of your theme editor, you can set the image height of your carousel for mobile and desktop by using the dropdowns provided.

Add a contact page

Our themes have a built-in Contact Page that provides customers an easy way to send a message or question to store merchants without leaving the storefront.

From your sidebar control panel, go to  Content > Web Pages and then click Create a Web Page at the top of your Pages list.

Under Web Site Link, enable the Allow people to send questions/comments via a contact form option. Then, under Web Page Details, enter a name for the Contact page. The Page URL will auto-fill based on the page name.

Once you’ve created your Contact Page, you can go back to the View Web Pages page from the Content tab on your sidebar. From the Page Name list, you can drag and drop your Contact Page to reorder how it appears in your Menu, or drag it under other pages and categories to create dropdown menus in your Navigation. Remember to click Save.

You can also insert content (such as text and images) in the Page Content area that will appear above the Contact Form.

Set up a navigation menu

Your navigation menu will be automatically generated from your create pages, categories, and brands. This menu will appear both in your header and footer.

NOTE: Keep any navigation titles (Brands, Categories, etc.) short and concise, ideally one word long, to avoid overlap in your nav menu.

To control which pages are displayed in your menu, go to Content > Web pages. Here, you can deselect the check mark under Visible to hide any pages. Click Save and Exit.

You can hide or show categories by going to  Products > Product Categories. Under the Visible in menu? column, select or deselect your categories by clicking on the check marks or 'x' marks.

Product management

This section covers how to manage and customize your products, categories, and brands.

Product page

In your theme editor, select how many  Product reviewsRelated Products, and Customers Also Viewed Products to display, by using the dropdowns provided.

Product images and layout

When uploading your product images, please keep in mind that they are not cropped in any way. They can be any size but try to keep all products in your shop the same size, or at least the same aspect ratio. This will make for a more attractive product grid.

We recommend using .png format for your product images and, if possible, to have 30 - 50px of white space between the product item and the edge of the photo.

If you have multiple images for your product, you can enable the  Slideshow layout under the Products section of your theme editor, which will display your images as a carousel with slider navigation.

Categories, Brands, and Home page

Featured image

For your category or brand featured image, we recommend using an image both wide and short. The minimum width is 1500 px and is ideally within the 1500 x 360px range.

For a brand featured image, go to Products > Brands, then select a brand and upload an image to Brand image.

Quick shop

Quick shop provides a pop-up modal for your customers to easily view details and purchase your products without navigating away from the category, brand, or home page. To disable quick shop, use the dropdown in the Other Product Options section of your theme editor.

Product comparison

On category and brand pages, a customer can select two or more products to compare them. To get the most out of this feature, we recommend adding as much detail to your individual products.

Product Grid Text Alignment

Under the  Product Grid section of your theme editor, you can set the Text alignment to Left, Center, or Right aligned.

Customize your store

This section covers how set up theme features and customize the styles and layout of your store.

Typography and colors

In your theme editor, you can customize the fonts and colors of your store front. For the typography of your site, the font options are found under the corresponding sections of your theme editor.

Under the General Colors section, you'll find color options for virtually every element of your store, including colors for User Alerts. There are also specific color options under each section of your theme editor. You can see the changes in real-time within your theme editor's preview.


A favicon is the small graphic that appears to the left of the page title at the top of your browser window.

To upload a custom favicon for your store, first create an image 16 x 16px or 32 x 32px in dimension. The image must be saved in ICO, JPG, GIF, or PNG format.

Go to Store Design > Design Options, then click More > Favicon. Click Choose File to select the favicon from your computer. Click Upload Favicon.


Banners allow you to add promotional links and images throughout your store to advertise special deals and discounts to your shoppers.

Go to Marketing > Banners to begin. Banners can be added to the Homepage, a specific category or brand, and the results page. Use the rich text editor to add text and links. You can enable your banner or choose to display it between specific dates.

Featured and New Products

The featured, new, and popular products sections are automatically displayed on your home page. In your theme editor, under the Home page Settings section, you can use the dropdowns to control how many products are displayed (up to 12) or disable them from being shown.

Home Page Columns

Under the  Home Page Settings section of your theme editor, set the Number of Columns on the home page to 2 or 3. To further control the appearance of your home page, se the Width of first Product on the Home Page to the width of one or two columns.

Section Title Alignment

Under the  Section Titles section of your theme editor, you can set the Text alignment to Left, Center, or Right aligned.


Your footer contains menus and contact information that you can toggle on or off. Menus for  PagesCategories, and Brands will be auto-generated, and you can also show your Shop address / phone number.

Please note that the brand menu list is limited to the first 5 brands and the category menu list will only show the top-level categories in your theme (child categories will be hidden).

The contact info in your footer can be edited from your control panel under  Settings > Store Profile in the available fields.

For your logo image to work best in both the header and footer, upload one with a transparent background in PNG format.

Under the  Footer section of your theme editor, you can toggle off the option Show theme credits.


The Newsletter will appear in different places depending on your theme, but its functionality will be the same. To set this up, go to your Marketing > Settings > Email Marketing.

Under General Settings, find the Email Integration Settings, and enable the email campaign monitor that you want to use for your Newsletter. Big Commerce supports Constant Contact, iContact, Interspire Email Marketer, and MailChimp. You can still enable Newsletter Subscriptions if your chosen Integration Provider is not on this list.

To do this, click the Export Only tab at the top, enter in the number of emails you’d like to export in the Subscriber Count field, and click the Download to CSV file link. This will export all of the subscribers’ emails to a CSV file, which you can then upload to your chosen email campaign platform.

You can also click the Delete all subscribers to remove everyone on your newsletter subscription list to start fresh.

Make sure that the Allow Newsletter Subscriptions? box is enabled, and click Save.

Built-in Blog

Post updates on products, upcoming events, and other news in your shop’s built-in blog. Navigate to the Blog settings by clicking on Content > Blog.

Set up a blog

To name your blog, click on the gear icon under the Published tab. Name your blog in the Blog Title field, and set the URL in the Blog URL field. You can also enable or disable Disqus Comments on this page. Click Save Settings to save the Blog name and URL.

Create a blog post

To add a post, navigate back to the main Blog Settings page by going to Content > Blog and click the + icon under the Published tab. Give your post a title in the Title field, write the content and add images in the Body Text Editor, and enter the Author of the blog in the Author field. You can also add tags for each post in the Tags section. To add a tag, type a tag in the Tags field, and hit Enter on the keyboard to separate the tags.

To upload an image that will appear as the post’s Thumbnail,  choose a file and clicking Upload in the Summary thumbnail image section.

You can also customize each post’s URL in the Post URL field, and add a Meta Description to help improve your blog’s SEO. Click Save Draft to save the post without publishing to work on it later, or click Publish to publish the post immediately. Make sure your Blog Visibility is set to On.

For your blog featured image, we recommend using an image both wide and short. The minimum width is 1020px and is ideally within the 1020 x 420px range

Social media links

Link your social media profiles to icons on your homepage so customers can keep up to date with your other social platforms.

Go to Store Design > Design Options and click the Carousel & Social Media tab. Scroll down to the Social Media section, and input the your social media profile links to the corresponding icon beside Available Networks. Make sure you include http:// before the link.

You can also re-order your social media links to display in a particular order by clicking on the dotted grid to the left of the icon and dragging it to rearrange the order. Click Save.



The RSS (Really Simple Syndication) page allows your visitor to subscribe to any new content, including new products and blog posts.

Site Map

The site map page is pre-published and provides a list of all pages of your store.

Shipping and returns

Keep your customers up to date with your Shipping and Returns policy by including a Page dedicated to this information. Big Commerce automatically populates this page with a Shipping and Returns policy.

To change it, head to your Content > Web Pages tab, and click on the Shipping and Returns page in the Pages list.

Edit the policy already written, or start new by deleting everything in the Page Content area and write your own. You can rename your Page, create a new URL, add or remove it from your Menu by toggling the Navigation Menu on or off, and optimize your Shipping and Returns SEO under the Advanced Options. Click Save.

World-class customer support

Our support staff is committed to helping you solve any problems you encounter along the way. Exceptional, human support matters to us a great deal. Contact us or check our help centre if you need any help at all.