Targeting Your Pixelpop Popups

Pixelpop allow you to target popups to different visitor segments. 

Want to thank your Canadian customers for their support by offering free shipping in Canada? Create a popup that displays only to customers with Canadian IP addresses. 

How about offering up some exclusive content to customers browsing your button-up shirt collection? Create a popup that displays only on the product pages for that category. 

Targeted popups like these draw a lot more attention than generic ones, while also encouraging sales.

You'll find the popup targeting options under Options>Target Visitors.

targeting-settings

By default, everyone who visits your site will see your popup. If you want to target visitors based on their location, specific pages they visit on your site, or the referral URL, UTM, or ad campaign, you can use the Target Visitors settings under Options

To specify an audience, click  Create New Target and add a brief target name that sums up who or what you are targeting.

Note that you can  Target any of these visitors or Target all of these visitors by making a selection from the dropdown menu.

targeting-options

To target any of these visitors means to display the popup to anyone who satisfies any one of the conditions; to target all of these visitors means to display the popup to visitors who satisfies every and all conditions.

Target by location

Display your popup to people visiting your site from a specific country. You can choose as many countries as you like.

If you'd like to continue editing your target, click the back button. If you're all done, click  Save & Close.

Target by page

Display this popup to people visiting specific pages on your site. You can target complete URLs or partial URLs for multiple pages (e.g. you could use “pants” to target any page whose URL includes the word “pants”).

Screen Shot 2016-07-08 at 2.47.07 PM

If you want to target your homepage  only, make sure you do not include the final slash. Type https://www.yoursite.com and not https://www.yoursite.com/. It's the little things.

If you'd like to continue editing your target, click the back button. If you're all done, click  Save & Close.

Target by referral URL

Display this popup to people arriving at your site from a specific URL, UTM, or other campaign with a specific reference or referral code. Example: someone clicking to your site from an email newsletter.

Screen Shot 2016-07-08 at 2.49.00 PM

If you'd like to continue editing your target, click the back button. If you're all done, click  Save & Close.

Target by device

Device targeting is a paid feature, meaning you will have to subscribe to our Starter, Growth, or Pro plans in order to access it. If you do, it will show up between Visitor Actions and Target Visitors on the Options page of the popup editor.

With Pixelpop, you can decide whether to show a popup only to desktop computers, only to mobile devices, or to all visitors across all devices (or, y'know, only those that have been targeted via other options). It's pretty simple!